JENEVIEVE LYNONS HAS RECENTLY LAUNCHED HER PRET A PORTER COLLECTION APTLY TITLED MUTE. THE COLLECTION IS AN EXTENSION TO JENEVIEVE LYNONS THE BRAND AND EXPLORES WEARABLE MINIMALISM THAT STILL TOUCHES BASE WITH HER VISUALLY ABSTRACT AND CONCEPTUAL AESTHETIC.
MUTE is an extension to the Jenevieve Lyons brand where the ready-to-wear extension lines will compound. MUTE expresses an aesthetic of wearable simplicity whereby garments are intricately designed and constructed with the use of high quality textiles. The garments are strongly articulated with an aesthetic of ‘oddity’, which is filtered through the conceptual side of the brand and injected into the ready-to-wear garments to carry through the aesthetic of telling visual parables through apparel; hereby executed in a wearable and accessible manner.
Photography: Kent Andreasen
Styling: Gabrielle Kannemeyer
Models: Loulou Swanepoel and Johannes Westerveld at Ice Models
Shop her other collections on AKEDO.
