The show was about to begin and while everyone was getting seated, My eyes were fixated by the projector screening of these most freaky yet funny Japanese adverts. I and the photog next to me began to wonder as who in their right state of mind would come up with such ads and why were they being screened - then it hit me, perhaps the Stefania Morland S/S15 collection draws influences from Japan and these freaky adverts are to set the mood for show.
