Topshop X adidas Originals

Topshop has collaborated with sportswear brand adidas Originals to create a 20-piece collection, available in stores as at the 20 March ( V&A Waterfront | Sandton City ). The infusion of sportswear with youthful femininity gives the collection versatility that can easily transcend as an everyday fashion staple and sports performance. 

The Topshop design team has raided the adidas Originals archives and reimagined heritage classics in unique street style looks. Classics are re-animated in bespoke prints and re-engineered by cutting edge designers to create the ultimate capsule collection. Iconic silhouettes have been taken right back to basics then cut up for a fresh take on urban favourites. Basic fits are slimmed down while attitude is ramped up.

Prints are inspired by London landscapes as Adidas Originals’ urban heritage comes out to play, preaching new rules and taking no prisoners. The iconic 3 stripes and trefoil shout out from graffiti graphics and high-rise repeats, staking their territory and winning the game.

Topshop | Topman Launch Cape Town

The excitement and anticipation to the opening of Topshop in Cape Town was rather too much to be kept bottled, which lead to the development of stalker tendencies, I kid you not. I followed the Topshop and Topman street team on three various occasions, hoping to be one the recipients of the gift cards the were giving away,  I was however unfortunate at the quest. Yes sweets! it's totes true,  über-edgy street style retailer Topshop with a division of  Topman has finally landed in the Mother City and found a perfect home at the V&A Waterfront. I was fortunate enough to get an event to the launch, fashion media and fashion enthusiasts gathered to admire the 960 square meter of clothing, shoes, accessories and cosmetics line. From trendy OTT footwear to London inspired edgy-chic streets clothing, the store has it all. The quality range on offer is updated on a weekly basis and it's in line with any other Topshop | Topman store in the global village so be prepared to be spoilt for choice.  Topshop | Topman also a premium in-house designed collections, Unique for the ladies and Topman design for the gents available only twice a year. I certainly had fun and the launch and I'll be sure to give Topshop | Topman a visit when I'm not so broke. J.F.Y.I the store also offers personal shopper services in case you need one.