I have came to know Selfi for the youthful minimalism that is sometimes sharp with clean folds, a celebration of thy self that is not only wearable but timeless.
Selfi makes a transition away from muted tones for its Spring/Summer 15 with the use of bold colors and print. A somewhat androgynous collection that draws influences from the 90's with tailored shirts and oversized shift dresses. The cut and folds of the garments create a windswept the illusion. Taking inspiration from 1920s abstract expressionism, collage art and the work of late Spanish painter and sculptor, Joan Miró, Selfi presents a playful, dreamlike state of mind by incorporating abstract elements from nature. Finding motivation from the scarves, oversized cardigans, maxi skirts and large tote bags donned by elderly women. Shop the lookbook online here.